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Sithembiso Hills
The proposed name for the precinct is Sithembiso Hills. The proposed name for the precinct is Sithembiso Hills. A previous development proposal on the land was called Ramathlodi Park, but was never officially implemented.
The new name Sithembiso Hills reflects a promise for a unique landmark for its’ people, which identifies itself in Polokwane as a smart urban development and the brand of the future.
“The concept of urban branding is novel, and may be defined as the process by which unique physical features of the city are defined, and come to encapsulate the essence of the place. It is a process of differentiation and diversification whereby local tourism organizations, arts and cultural facilities, museums, historic preservation groups harness and construct place images, help producing tourist sites to attract consumers and investment to a particular local area.